Users will soon have a fresh option that enables them to lessen the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a global launch. This advancement comes amid a surge in AI-generated material, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A considerable share of this output is deemed low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, including AI artwork to educational videos, and we aim to provide users the ability to adjust the amount of that, depending on their own choices,” commented a company executive.
AI on the Platform
TikTok shared that there are currently over a billion videos on its service tagged as artificially created. In total, in excess of 100 m media items are added to the app daily, making AI content a limited part of its overall inventory.
User Control Features
Users will be able to limit or boost the amount of AI content they watch by accessing the topic control option in the application and selecting the AI content topic. Further subjects that can already be controlled under the filter encompass news, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige creators to tag convincing AI-generated content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Additionally, the service will now attach an “AI-made” tag to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This step is designed to stop users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally launching a $2 million AI literacy fund for specialists and groups to create informative material about responsible artificial intelligence. This program will benefit educational bodies focused on training programming and robotics.
Platform Protection
TikTok has justified its content review process, during debate over plans to cut jobs for a large number of content moderators in the United Kingdom. It is planning to reduce 439 jobs in its user protection team in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would remain essential, but AI can protect employees by filtering out the most graphic content before it is viewed by staff. The company reported a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
